I turn data into decisions that grow business in a new AI era.
I gather, analyse and interpret data — digging into why the numbers behave the way they do, and researching where business decision-making is headed in the face of the challenges of a new AI era. 16+ years across several industries, from eCommerce and Travel to iGaming and Cybersecurity.
$1.4B+
*Revenue measured
32
*Projects delivered
24
*Countries covered
*Approximate numbers over the last few years, aggregated across client projects from several industries I've worked on. Client names are not disclosed.
What I do
Data Strategy
Deciding what to measure and why. Metric definitions, measurement frameworks and a roadmap that connects business objectives to the data you actually collect.
Data & Pipelines
Collecting digital marketing, web and business data from 70+ sources into a warehouse via server-side tracking. Data governance. Universal semantic layer for business metrics.
Attribution
Multi-touch attribution, Marketing Mix Modeling, incrementality and geo-lift testing to measure the real impact of marketing activities.
Visualization & Reporting
Automated, real-time dashboards in Power BI and Data Studio that replace manual reporting and put the same numbers in front of everyone.
AI Workflows
Using AI day to day for analysis, SQL (Structured Query Language) and stakeholder communication — and helping teams adopt it deliberately rather than accidentally.
AI Agents
Building agents that automate the repetitive parts of analytics work: data checks, recurring analysis, reporting and research.
What experts think about me
I managed Maks on the Optimization team at GenDigital, where he worked as our data and analytics lead across BigQuery, GCP, and our SEO/AEO reporting. He is proactive, consistently bringing his own ideas rather than waiting to be told what to do, and he takes feedback well and adjusts quickly. He leaves things well documented. I'd recommend Maks to any team looking for someone technical and proactive.
Head of SEO & Content, Gen Digital
I cooperated with Maks while he was our main point of contact during joint projects with Optimics, such as SGTM, margin-based bidding implementation, and our GA360 license reseller. I can recommend Maks as he has always been very proactive, very fast to respond to any communication, which I appreciated especially when related to deadlines. Maks is also knowledgeable in the Google web analytics ecosystem, striving to keep up with the ever-changing world of web analytics.
Group Business & Marketing Data Lead, Dr.Max Pharmacy Chain
I had the pleasure of working with Maks in his role as a Marketing Analytics Solution Architect at Optimics, and our collaboration was excellent. He combines strong technical expertise with a clear understanding of marketing and business goals, turning complex data into actionable insights. Maks is structured, reliable, and consistently adds value through well-designed analytics solutions. I would highly recommend him to any team looking for a high level marketing analytics professional.
Head of SEO & Analytics, Novibet · Technical SEO, Analytics
I appreciated working with Maks and his support on complex Google Analytics setups, including server-side tracking. He brought a lot of ideas to the table and was proactive in suggesting solutions. Communication was always clear and fast, which made collaboration on technically challenging topics smooth and efficient. Maks consistently demonstrated a strong understanding of analytics best practices and was a reliable partner throughout our work together.
Web Analytics Team Lead, JetBrains
I had the pleasure of working with Maks during Invia's collaboration with Optimics, a digital marketing agency, over more than two years. Maks was our main point of contact and led projects on the Optimics side with great professionalism, expertise, and enthusiasm. Together, we successfully delivered several projects in the areas of digital analytics, martech, and web KPI reporting. We also co-presented at industry conferences.
Managing Digital Analytics & Customer Insights, Invia